Birling Named Finalist in UDIA NSW Marketing Excellence Award

This recognition celebrates projects that stand out for their creativity, clarity of vision, and connection with their audience. For us, it highlights the work that has gone into creating a brand and story for Birling that is as distinctive and welcoming as the community itself.

From the earliest stages, our goal was to position Birling as the South West Sydney Home of Bright Futures, a place where people from all walks of life can build the lifestyle they have been dreaming about. Our marketing has focused on inclusivity, vibrancy, and authenticity, ensuring that every touchpoint from our brand identity to our on-the-ground events reflects the quality and care behind the project.

Erin, Senior Marketing Manager for Cameron Brae Group, said:
"Having worked in big business before, I know how rare it is to find an organisation that is both nimble and grounded in strong core values. At Cameron Brae Group we have been able to move quickly, think creatively and deliver a brand for Birling that truly resonates with our audience. Being recognised alongside such strong competition after just one year in market is a real honour and motivates us to keep building momentum."

We are incredibly proud to have been recognised in this category against such outstanding peers. With only our first year in market complete, we look forward to moving the project forward and continuing to bring our vision for Birling to life.

We thank UDIA NSW for recognising our work and congratulate all the other category winners and finalists who are helping shape the future of urban development in New South Wales.